In first-tier cities like Beijing and Shanghai where every inch of land is precious, how to maximize the value of limited space has become a core demand for start-ups and growing enterprises. Recently, "Banban", a co-working brand highly favored by the capital market that has just completed nearly 200 million yuan in financing, has reached in-depth cooperation with the high-efficiency meeting platform ETTO to jointly create a fully functional shared meeting space. It accurately adapts to the flexible office models of post-85s and post-90s entrepreneurial teams, easily realizing comprehensive office needs such as meeting discussions, business negotiations, remote video collaboration, and online training.
"With the rental cost of 100 square meters, we provide functions and services equivalent to those of 300 square meters in a traditional office building to support the long-term lifecycle needs of enterprises." This is the core positioning of the "Super Office" launched in September, as described by Hu Jing, founder of Banban.
According to Banban's official introduction, the "Super Office" is a private office space tailored for mature enterprises with sound organizational structures through professional space design within an independent area of 100-200 square meters. The highly integrated, compatible, open, and scalable ETTO high-efficiency meeting platform has become a key driver for Banban to exert its extreme space planning capabilities, perfectly matching the diverse office needs of enterprises.
More flexibly, the shared meeting space co-created by the two parties can be flexibly deployed in various scenarios—hotel lobbies, coffee shops, airports, subway stations and other offline spaces with idle resources and sharing conditions can be quickly put into use to maximize the utilization of idle resources.
With its open platform characteristics, ETTO is compatible with a variety of third-party devices and systems of co-working enterprises, allowing settled enterprises to connect to video conferences with one click at any time, breaking geographical restrictions and enabling freer cross-regional communication. Its specific functions have played a key role in Banban's office scenarios:
- Convenient Pre-meeting Operations: Settled enterprises can book meeting rooms through the APP to simplify processes;
- Seamless Connection of Multiple Devices: In the mobile meeting area, with ETTO's wireless screen sharing, mobile phone screen casting and other functions, seamless switching between mobile phones, computers and the meeting platform can be easily realized, improving operational efficiency;
- Cost Reduction and Efficiency Improvement: In the video meeting area, whether it is cross-regional remote meetings or online expert training, remote communication through ETTO can not only save travel costs for enterprises but also reduce the operating costs of co-working space services, achieving a win-win situation.
The co-working industry is transforming from the traditional model of "selling workstations" to "selling integrated services". Building its own ecosystem and creating a scenario-based office service system has become an industry consensus. Industry media analysis shows that apart from space design and location advantages, providing high-value scenario-based services at a lower cost is the core key for co-working brands to widen the gap in soft power.
By introducing intelligent facilities such as the ETTO meeting platform, Banban not only provides comprehensive and integrated application solutions for settled enterprises but also realizes the interconnection of all things between online APPs and offline intelligent facilities, allowing enterprises to enjoy efficient collaborative services with complete functions, full equipment and humanized experience at an ultra-high cost performance ratio.
In the future, through in-depth penetration into the collaborative office system, cultivating new office habits of enterprises and enhancing community stickiness, ETTO will help Banban further build a higher-dimensional service advantage barrier and accelerate the expansion of its business territory.
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