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According to data from RUNTO, the global commercial display device market has achieved a CAGR of 18% over the past decade, and its overall scale is expected to exceed USD 50 billion by 2025.   Amid market expansion, the commercial display industry is gradually shifting from traditional development characteristics such as product integration, bid projects, and industry-specific applications to a new growth paradigm centered on intelligence, online channels, and BC-end scenario integration. Intelligent Technologies Empower Traditional Commercial Display Products Foundational technologies including 5G, IoT, big data, artificial intelligence (AI), and cloud computing are empowering various industries, and the commercial display sector is no exception. Commercial display products are no longer simple combinations of individual items by integrators as in the early years. More intelligent technologies are being applied to products, making devices smarter and more user-friendly.   Interactive Flat Panels (IFPs) are the most typical and core category in the commercial display product portfolio, and also one of the products with the widest application of various innovative technologies. Currently, AI facial recognition and AI sound source localization technologies have been adopted by major mainstream panel manufacturers for face check-in and speaker tracking in meeting scenarios, significantly improving enterprise efficiency and smart experience. Online Public Traffic: An Effective Channel for Category Awareness and Marketing Looking at the development of the commercial display industry in recent years, its advantage lies in the rich expandable scenarios, while the pain point is the low efficiency of implementation rules. Taking IFPs as an example again, during the three years of the pandemic, work and learning concepts such as hybrid work, remote work, and online education have rapidly penetrated all groups in all regions of the world, but the hardware sales of IFPs have not experienced explosive growth.   In fact, since the launch of the commercial IFP category for meeting scenarios in 2017, traditional commercial display enterprises, home appliance companies, ICT firms, as well as office equipment manufacturers such as Deli and Ricoh, have all entered this industry. Despite the increasing number of entrants, the market size has not expanded significantly, and the era of universal office adoption has not arrived.   Competition among enterprises has become increasingly price-centric. Coupled with relatively limited reliance on sales channels, marketing methods still mainly follow the model of "people seeking channels, and channels seeking customers." RUNTO data shows that despite the huge global enterprise volume and incremental growth, the commercial IFP market has only reached a scale of 4.5 million units and a penetration rate of less than 8% over five years.   A positive trend is that commercial display enterprises are increasingly adopting consumer product marketing methods. They are increasing advertising investment in public traffic platforms such as elevator media, strengthening e-commerce brand marketing, product launches, and full-line product listings. Through multi-channel and multi-method user reach, they ultimately aim to maximize efficiency in spreading product concepts, influencing user mindsets, and completing transactions.   According to RUNTO data, in the first half of 2022, online transactions of IFPs accounted for 19.4% of global IFP market sales, a year-on-year increase of 1.3 percentage points.

I. Global Market Boom: New Opportunities Driven by 8.7% Annual Growth According to the latest 2025 report from Persistence Market Research, the global interactive touch table market is experiencing explosive growth. The market size reached USD 1.3145 billion in 2025 and is projected to climb to USD 2.3907 billion by 2032, with a compound annual growth rate (CAGR) of 8.7% . Behind this growth wave lies the urgent demand for immersive interactive tools across multiple sectors including education, retail, and business. In terms of regional markets, North America leads the world with a 36.2% market share, followed by Europe and the Asia-Pacific region as core growth engines. From a technical perspective, capacitive touch technology accounts for over 40% of the global market share due to its high sensitivity and precise operation advantages, becoming the mainstream choice. In application scenarios, procurement demand from educational institutions and museums accounts for over 30%, with business collaboration and retail display scenarios showing the fastest growth . II. Core Advantages of ETTO: Technology Iteration Adapts to Global Needs As an innovative enterprise focusing on the touch control field, ETTO has achieved global market coverage with its TT series touch tables, leveraging China's intelligent manufacturing advantages. Core customers are distributed across North America, Western Europe, and East Asia, with a 100% positive review rate from Alibaba platform customers . The products meet international market pain points with three core competitive strengths: Full-Scenario Hardware Configuration: 43-inch 4K UHD display paired with Android 11 intelligent system, supporting 10-point capacitive touch. The standardized size of 1156×750×601.5mm can be customized on demand, adapting to multiple scenarios such as meeting rooms, classrooms, and exhibition halls. Enhanced Durability and Compatibility: Scratch-resistant and wear-resistant tempered glass panel, certified by CE and FCC. Optimized heat dissipation design for high-traffic public scenarios ensures stable operation for 12 hours a day. Supports Windows/Android dual-system switching, seamlessly connecting with mainstream office software such as Zoom and Google Workspace. Cost-Effective Service System: Provides full-chain OEM/ODM services from design, prototype to mass production. Customized solutions are available with a minimum order quantity of 1 unit. The unit price for bulk purchases is as low as USD 493.47, combined with 1-year warranty and 2-hour quick-response after-sales service, significantly reducing procurement costs for international customers. III. Win-Win Cooperation: Seizing the Growth Track to Create New Interactive Value Currently, the global touch table market is upgrading from "single display" to "intelligent interaction". ETTO has taken the lead in completing technical layout - the latest model integrates AI voice assistant and multi-modal interaction functions, supporting recognition of 7 languages including English, Spanish, and Japanese, and enabling integrated operations such as whiteboard writing, data visualization, and remote collaboration. For the North American education market, ETTO has launched a classroom-specific version pre-installed with K12 interactive teaching software; for European retail customers, it has developed an AR product display module to enhance consumer experience. Currently, ETTO has established long-term cooperation with Canadian educational institutions and American retail chain brands

The expansion of the Portable Smart TV category has outpaced industry expectations by a wide margin. Industry insiders reveal that according to research data, over 40 new manufacturers entered this sector in China alone in H1 2024—tripling the number since the end of 2023. This explosive growth aligns seamlessly with the global upsurge in portable smart devices. Disrupting Traditional Ecosystems: From Fixed Screens to Mobile Experiences For decades, traditional home audio-visual devices such as TVs and projectors have been confined to fixed installations like living room walls, requiring specific viewing conditions and spatial arrangements. Portable Smart TVs have rapidly captured this ecosystem niche by breaking spatial constraints—a pain point shared by urban dwellers globally, from studio apartment residents in New York to compact home owners in Tokyo. Three Core Innovations Reshaping Global User Experiences Compared to previous-generation audio-visual products, Portable Smart TVs' competitive edges lie in three transformative dimensions, tailored to diverse global lifestyles: 1. Adaptive Form Factor: Building on floor-standing, mobile designs, multi-angle screen adjustment (0-30° tilt, 90° rotation) supports seamless use across standing (fitness), sitting (office), and lying (bedroom entertainment) postures. This exceeds the mobility of both fixed TVs and handheld tablets, as noted in LG's product development philosophy. 2. Cross-Scenario Versatility: Integrating entertainment, fitness, remote work, and education functions, these devices address the "one-device-multi-use" demand highlighted in IDC's 2024 tablet market report, which saw 582.2% growth in 13-14 inch large-screen devices due to expanded usage scenarios. For example, Hisense's 27X7N model supports AI fitness coaching with skeleton tracking, while Tmall Genie's version includes 100Hz high-refresh screens for both movie streaming and video conferencing. 3. AI-Powered Intelligence: Leveraging large language models (LLMs) like Baidu's ERNIE Bot, multi-modal perception, and continuous voice interaction, these devices deliver personalized experiences. Xiaodu's top-selling model uses contextual memory to remember user preferences, while Hisense's flagship integrates independent NPUs for enhanced AI computing power, enabling voice-activated canvas generation and parent-child interaction features. User Demand Evolution: Mobility, Adaptability, and Emotional Connection "The most prominent advantage over TVs and projectors is scenario expansion through mobility," notes a venture capitalist specializing in global smart hardware. "Superior software ecosystem compatibility—such as seamless app account synchronization with mobile devices—addresses a longstanding frustration with traditional smart TVs' limited application support." This user-centric design reverses conventional consumption logic. Industry analysts explain: "Unlike tablets or phones that require users to adjust their position, Portable Smart TVs adapt to the viewer. A 27-inch screen that tilts to match a user's lying posture creates an experience no handheld device can replicate—a game-changer for global consumers seeking comfort." Impressive engagement data underscores this appeal: Early adopters report an average 4+ hours of daily usage, with 78% daily activity rate and 89% next-day retention—surpassing both traditional TVs and tablets. According to LOTU Technology, China's Portable Smart TV market reached 254,000 units in 2024, with 65% year-on-year growth, a trend mirrored in Southeast Asia and North America. Global Consumer Profile & Emotional Needs ETTO's Global Business Director for Portable Smart TVs identifies key user segments: high-net-worth individuals in major metropolitan areas, young families, and remote workers. "Beyond functional demands, emotional companionship has become a core purchasing driver. Global consumers are shifting from rational feature evaluation to valuing devices as lifestyle companions—whether for elderly users video-calling family or young professionals seeking virtual company during workouts," he emphasizes. Controversies and the Path to Differentiation Despite rapid growth, debates persist across global social platforms, with critics dismissing Portable Smart TVs as "overpriced large tablets on wheels." This perception stems from early-stage product homogeneity, as noted by industry insiders: "Most models share similar functions without distinct selling points, leading potential users to confuse them with tablets or smart TVs." Global Market Outlook "Both hardware development and software optimization have clear technical barriers," industry experts note. "As the sector matures, differentiation will become more pronounced." With China's manufacturing advantages and global brands' entry, Portable Smart TVs are poised to penetrate key markets: Southeast Asia (driven by compact living spaces), North America (remote work needs), and Europe (smart home integration). The category's global surge is not a fleeting trend but a reflection of the universal demand for flexible, user-centric smart devices.

  ETTO Conference Panel Operation Guide: Make Efficient Meetings Accessible Are you often trapped in these meeting predicaments? Spent ages adjusting the projector but still got a blurry image? Dry whiteboard markers failing to record key ideas, with dust flying when erasing? Intermittent audio and complicated screen sharing during online meetings? Time-consuming minutes taking with key information always missing? It's time for a complete change! ETTO Conference Panel integrates cutting-edge technology with "minimalist design", allowing everyone to master it easily and become a meeting expert in seconds. Below is a detailed operation guide to help you experience smooth and efficient collaboration. 1. Ready to Use Immediately, No Waiting Traditional meeting equipment takes 10 minutes just to connect the computer, switch signal sources and adjust the focal length. ETTO Conference Panel simplifies complexity and brings convenience to users. Operation: After connecting to the power supply, press the physical button on the side of the device or the power button on the remote control to turn it on with one click. No extra steps are needed. You'll directly enter the clear Android home screen. It's as simple as turning on a TV at home, and the meeting can start immediately. Highlights: Debug-free, zero preparation, maximizing effective meeting time. 2. Writing Revolution: Say Goodbye to Pens and Dust ETTO Conference Panel subverts traditional writing. It can easily handle both inspirational doodles and precise drawing. Operation: 1. Writing: On any interface, write directly on the screen with your hand or stylus—the large screen is your infinite canvas. 2. Adjust Color & Thickness: Click the side toolbar to switch between colors (red, blue, black, etc.) and pen thickness with one click. 3. Erasing: Select the "Eraser" to erase partially, or use the side of your palm to touch the screen for large-area erasing—smooth and natural. 4. Save & Share: At the end of the meeting, click "Save" or "QR Code". Scan the generated QR code with your mobile phone to save the written content as a high-definition image—no more worries about meeting minutes. Highlights: Intelligent gestures, smooth writing, one-click sharing to avoid creative loss. 3. Wireless Screen Casting: Break Free from Cables Say goodbye to messy cables and share content from computers, mobile phones and tablets in seconds. Operation: Ensure the device and the panel are on the same Wi-Fi network. 1. Computer Casting: Insert the ETTO standard wireless screencaster into the computer's USB port and press the button to synchronize the screen stably without lag. 2. Mobile Phone/Tablet Casting: Android users enable "Wireless Display"; Apple users use AirPlay. Select the corresponding ETTO device name to cast easily. 3. Reverse Operation: You can even directly control the cast computer on the ETTO panel to achieve two-way interaction. Highlights: Cross-platform, no delay, clean desktop and free sharing. 4. HD Video Conferencing: Feel Like Being There With remote collaboration becoming normalized, ETTO's built-in HD camera and omnidirectional microphone create a "face-to-face" communication experience. Operation: 1. Open Tencent Meeting, Zoom or other software, and select ETTO panel as the audio and video device. 2. In casting mode, synchronize local whiteboard content and discussion images to remote participants for "co-screen" discussion. Highlights: Supported by professional hardware, eliminate the sense of distance and unite remote teams. 5. Intelligent System: Unlock Diverse Scenarios Equipped with an open Android system, ETTO itself is a powerful intelligent office terminal. Operation: Download office apps such as WPS and mind mapping tools through the built-in app store. No need to connect to a computer—browse web pages, edit documents and play videos directly on the large screen to meet diverse meeting needs. Highlights: Multi-functional in one device—it's not only a meeting screen but also an enterprise display and collaboration center. The essence of technology is to return work to efficient communication and creation. ETTO Conference Panel integrates writing, display, collaboration and remote meetings, lowering the threshold with minimalist operations. Every step from startup to collaboration is carefully designed for you. Choosing ETTO means not just buying a device, but adopting a smarter and more focused way of working. Experience ETTO Conference Panel now, and make every meeting a starting point for value creation!

Upgrading conference room equipment is always a top priority for corporate administrative procurement. Traditional meeting spaces, however, are plagued by frustrations: blurry projections, time-wasting wiring chaos, and constant audio repeats—draining team focus and creativity. ETTO’s Smart Interactive Whiteboard, a professional all-in-one conference display, is the game-changer. Its wireless screen projection (supports one-tap casting from phones, PCs, and tablets) eliminates cluttered wires, while the independent dual-band dual-WiFi four-channel design ensures smooth connections even with multiple users and large files. Save time, boost efficiency, and make meetings seamless.

At Etto Technology, innovation and reliability stand at the heart of our operations. With state-of-the-art production facilities, we achieve an annual output capacity of more than 800,000 digital signage products, ranging from interactive digital signage to advanced educational and conference flat panels. Our solutions are trusted across diverse industries, including financial services, public security, government affairs, education, and commercial sectors, ensuring that organizations worldwide benefit from smarter, more efficient communication tools. Our products and services have reached over 60 countries and regions, supported by a globally recognized accreditation framework. Etto Technology holds certifications such as RoHS, FCC, CCC, CE, ISO 9001, ISO 14001, ISO 20000, and ISO 27001, which demonstrate our strict adherence to international standards and our commitment to sustainability, safety, and quality. Behind these achievements lies our world-class R&D team, continuously pioneering technologies that make commercial display solutions more user-friendly, intuitive, and intelligent. We combine in-house expertise with forward-looking innovation to deliver systems that empower businesses and institutions to adapt to the evolving digital landscape. As we look ahead, Etto Technology remains dedicated to advancing global digital signage solutions, bridging industries with smarter display technologies and helping our partners achieve long-term success in an increasingly connected world.